SERVICES · BUSINESS PLAN
Business Plan.
A business plan is an essential tool when starting a new business. It should be carefully prepared before making decisions regarding tangible or intangible investments.
Business Plan Structure
Business Activities Overview
Products, market, marketing and personnel.
Market Analysis
Customers, competitors and industry.
Marketing Strategy
Promotion, brand image and visibility.
Financial Analysis
Funding and three-year financial projections.
WHAT IS A BUSINESS PLAN?
Why a Comprehensive Business Plan Makes a Difference.
Explore the essential components of a business plan for a new company, from business activities to comprehensive financial analysis.
When preparing a business plan for a new venture, entrepreneurs who may have little experience in business management and organisation need to understand the difference between how a business appears to operate and how it actually functions.
This means carefully assessing the practical feasibility of the ideas that inspired the decision to establish the business.
A well-structured business plan transforms an idea into measurable objectives, identifies potential risks before they become costly, and provides a powerful foundation for securing funding, bank loans and development grants.
Good to Know
Some areas require separate, more detailed analysis.
Areas Requiring In-Depth Analysis
Certain topics may need to be examined separately from the main business plan.
Product Market Research
Specialised analysis of demand and market trends.
Marketing plan
A comprehensive promotion and marketing strategy.
KEY SECTIONS
Overview of Core Business Activities.
The essential areas covered in every business plan for establishing a new company.
Products & Services Description
Products and their unique features
Seasonal or consistent demand
After-sales support
Factors influencing product demand
Market Overview
Customers
Competition
Industry sector
Marketing Strategy
Business location and distribution
Price-to-quality relationship
Company image and branding
Advertising and promotion
Management & Personnel
Business departments, where applicable
Job descriptions and responsibilities
Recruitment methods and staff evaluation criteria
Employment costs for each position
Staff training methods
FINANCIAL ANALYSIS
Funding & Projected Financial Results.
The financial foundation of your business plan: how the investment will be funded and what results are expected over the next three years.
Investment Financing
Funding sources to cover the total investment cost.
Total Investment Cost
Coverage through own capital.
Bank Loans
Financing requirements and terms offered by different banks.
Investment Grant Programmes
Funding opportunities through subsidised programmes.
NSRF (ESPA) & Development Initiatives
Potential funding through NSRF (ESPA) and other development programmes.
Projected Financial Results
Realistic financial projections based on three scenarios over a three-year period.
Expected Profit Margin
Based on production costs and selling prices.
Pricing Strategy
Taking into account estimated costs, competitor pricing and other market factors.
Three-Year Sales Forecast
Three scenarios — optimistic, moderate and pessimistic — based on relevant business assumptions.
Operating Expenses
Personnel costs, third-party services, advertising expenses and loan interest over three years.
Start-up Expense Coverage
How initial operating costs will be covered before the business generates revenue.
Net Profit Before Tax
Corrective measures in case of significant deviations from projected results.
Performance Indicators
Return on investment, profit margins, revenue growth and other key metrics.
A Well-Documented Plan with a Three-Year Outlook.
3
Forecast scenarios: optimistic, moderate and pessimistic
3 Years
Financial forecasting period
15+
Years of business planning experience
OUR METHODOLOGY
How We Develop Your Business Plan.
A structured, step-by-step approach, from the initial idea to a complete, well-documented business plan.
01
Business Idea & Objectives
We define the vision, business activities and objectives of your new venture.
02
Market & Competitor Research
We analyse customers, industry trends and the competitive landscape.
03
Strategy & Marketing Plan
We develop your positioning, pricing strategy, brand image and promotional approach.
04
Financial Analysis
Budgeting, financing and three-year financial projections based on three scenarios.
05
Preparation & Presentation
We deliver a comprehensive, professionally documented business plan.
CONTACT US
Request a Business Plan.
For more information about our business plan development services, complete the contact form below or call us directly.
Thessaloniki
2310.220.875
Athens
210.700.5739
Contact Person
Panagiotis Striligas — Business Consultant
Email
info@startupbusiness.gr